Communication Doorways

Communication Doorways are articles about investor relations written by staff of Iradesso. These articles were published in past issues of the iQ Report.

Corporate Social Responsibility:
 in more ways than one

by Kelsey Mullen

The term "corporate social responsibility" is being used more today than ever before, but what does it mean? Do socially responsible companies outperform those that don't meet the same standards? How do investors find out about a company's CSR? Read more...

The Good, the Bad and the Ugly:
Communicating in Difficult Times

by Debbie Carver

Communicating with investors is a challenge at the best of times and these are certainly not the best of times. In fact, the fall of 2008 has been the worst of times for many publicly traded companies. How these companies choose to communicate during this global financial crisis will have a major impact on market perception in the short and medium term as markets recover. Read more...

Key Messages in Investor Relations:
Making the Most Important Stuff Stick

by Kristiana Barber

A public company is only as good as the capital markets understand it to be. In the markets, perception is reality. That's why smart companies stick to three or four clear, concise and consistent messages to help bridge the gap between actual results and market perception. Read more...

Measuring Investor Relations Success:
Good communication can help a company hit a home run with investors

by Kelsey Mullen

A great relationship with investors is key to a public company's long-term success and a public company's long-term success is key for investors. Increased investor interest can make it easier for a company to raise money, improve liquidity and achieve a share price that more accurately reflects a company's underlying value. Given the potential power of communication, it is crucial for companies and investors to understand how to measure the success of a company's investor relations initiatives. Read more...

When the Going Gets Tough, the Tough Communicate
by Amanda Olson

When there's good news to share - when balance sheets are strong, the economy is hot and the markets are reacting favourably - it's easy for companies to keep the lines of communication open. But what if the news isn't so good? Read more...

Building Credibility for Long-Term Success:
Drawing a Line Between Investor Relations and Stock Promotion

by Brandon Tran

Investor relations is a vital part of a public company's capital management strategy. As businesses with similar stories compete for limited investment dollars, building credibility with the investment community is key. Read more...

The Art of Naming Companies
by Carla Cichos

We've changed since our last iQ report. Iradesso Communications became Bryan Mills Iradesso in February after merging with Bryan Mills Group of Toronto. After playing the name change game ourselves, we started thinking about what's behind other company name changes. What are the reasons behind a decision to change a corporate identity? What does it mean to investors? What differentiates a good name change from a bad one? We have tried to get the bottom of these questions. Read more...

News Releases:
How to Read Between the Lines

by Amanda Olson

Keeping an eye on a public company's news releases is an integral component of savvy investing. But that's often easier said than done. Given the mix of regulatory disclosures and finely crafted messaging, it can be a challenge to weed out the filler and get down to what's really being communicated. Read more...

Essential Annuals
by Carla Cichos

In light of the increasing disclosure requirements and the expectation to adapt to budding technology, some companies figure they're better off not creating an annual report. So why, considering the ordeals one must go through while creating this document, is it important to produce an annual report? Well, there are several reasons. Read more...

Corporate Websites:
More Important Than You Think

by Samantha Marcelo

The corporate website has become the first place current and potential investors visit for investment information on public companies, replacing phone calls and annual reports. As an investor, you can make some quick judgments about a company based on its website. Investors get a taste for the company's level of organization, standards for disclosure and ability to stay current. With this in mind, a corporate website needs to be informative and easy to navigate while also visually appealing. Read more...